Privacy Policy

Effective Date: September 23, 2026

Santa Fe Custom Toys ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide when visiting our website, requesting an estimate, scheduling an appointment, communicating with us, or using our services.

This Privacy Policy explains what information we may collect, how we use it, how it may be shared, and the choices you have regarding your personal information.

1. Business Information

Santa Fe Custom Toys

2860 Cooks Rd.
Santa Fe, NM 87507
United States

Phone: (505) 470-6232

Email: [email protected]

2. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

First and last name

Phone number

Email address

Vehicle year, make, and model

Vehicle identification or service information

Vehicle condition

Services you are interested in

Appointment or estimate information

Photos of your vehicle

Billing or payment information

Messages or other information you submit through our website

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device information, pages visited, referral source, and interactions with our website.

3. How We Use Your Information

We may use the information we collect to:

Respond to estimate requests

Schedule and manage appointments

Evaluate vehicles and requested repairs

Provide requested automotive services

Prepare estimates

Communicate regarding your vehicle

Send appointment confirmations and reminders

Provide service and repair updates

Process payments

Provide customer support

Follow up after services

Improve our website and customer experience

Send promotional communications when permitted

Measure advertising and marketing performance

Prevent fraud or misuse

Comply with applicable laws and regulations

4. SMS/Text Message Communications

If you provide your phone number and consent to receive text messages from Santa Fe Custom Toys, we may send messages regarding:

Estimate requests

Appointment confirmations

Appointment reminders

Vehicle evaluations

Repair or service updates

Estimate approvals

Customer support

Follow-up communications

Promotional offers when you have consented to marketing messages

Message frequency may vary. Message and data rates may apply.

You may opt out of marketing text messages at any time by replying STOP. Reply HELP for assistance or contact us at (505) 470-6232.

Consent to receive marketing text messages is not a condition of purchasing any goods or services.

Mobile information will not be sold or shared with third parties for their own marketing or promotional purposes.

5. Email Communications

If you provide your email address, Santa Fe Custom Toys may use it to communicate with you regarding:

Estimates

Appointments

Vehicle repairs

Service updates

Invoices

Customer support

Other communications related to your request

If you consent to marketing communications, we may also send promotional offers, service reminders, or company updates.

You may unsubscribe from marketing emails at any time using the unsubscribe option provided in the email.

6. Cookies & Tracking Technologies

Our website may use cookies, pixels, and similar technologies to:

Analyze website traffic

Understand visitor behavior

Improve website functionality

Remember certain preferences

Measure advertising effectiveness

Improve our marketing efforts

You may disable cookies through your browser settings, although certain website features may not function properly.

7. Advertising & Analytics

We may use third-party advertising and analytics platforms, including services provided by Google and Meta, to understand website activity and measure advertising performance.

These providers may use cookies, pixels, or similar technologies according to their respective privacy policies.

8. How We Share Information

Santa Fe Custom Toys does not sell your personal information.

We may share information with trusted service providers when reasonably necessary to operate our business, including providers that assist with:

Website hosting

Appointment scheduling

Customer relationship management

Payment processing

Email communications

SMS communications

Advertising

Analytics

Automotive service operations

These providers may process information only as reasonably necessary to provide their services and subject to applicable privacy and security obligations.

9. Vehicle & Service Information

When requesting an estimate or automotive service, you may provide information regarding your vehicle, including its year, make, model, condition, damage, previous repairs, photographs, or other relevant information.

We may use this information to:

Evaluate your vehicle

Prepare estimates

Recommend repairs or services

Schedule work

Complete requested services

Maintain service records

10. Insurance Information

For certain collision or automotive repair services, customers may provide insurance-related information.

When necessary to assist with a repair or claim, we may use or share relevant information with insurance companies, adjusters, repair partners, parts suppliers, or other parties involved in completing the requested service.

We only use this information as reasonably necessary to assist with the repair process or as otherwise permitted by law.

11. Payment Information

Payments may be processed through third-party payment providers.

Santa Fe Custom Toys does not necessarily directly store complete credit or debit card information submitted through third-party payment processing systems.

Third-party payment providers maintain their own privacy and security practices.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, electronic communication, or data storage system can be guaranteed to be completely secure.

13. Data Retention

We may retain personal information for as long as reasonably necessary to:

Provide requested services

Maintain customer and repair records

Maintain transaction records

Fulfill warranty obligations

Comply with legal requirements

Resolve disputes

Enforce agreements

14. Your Privacy Choices

Depending on applicable law, you may have the right to request:

Access to personal information we maintain about you

Correction of inaccurate personal information

Deletion of certain personal information

Information regarding how your information is used

Opt-out from certain marketing communications

To submit a privacy-related request, contact us at:

[email protected]

15. Children's Privacy

Our website and automotive services are not directed toward children under the age of 13.

We do not knowingly collect personal information online from children under 13.

16. Third-Party Websites & Services

Our website may contain links to or integrate with third-party websites and services.

Santa Fe Custom Toys is not responsible for the privacy, security, or content practices of independent third-party websites or services.

We encourage customers to review the privacy policies of third-party services they use.

17. Legal Requirements

We may disclose information when reasonably necessary to:

Comply with applicable laws or legal processes

Respond to lawful government requests

Protect our rights or property

Protect customers, employees, or others

Investigate suspected fraud or unlawful activity

Establish, exercise, or defend legal claims

18. Changes to This Privacy Policy

Santa Fe Custom Toys may update this Privacy Policy periodically.

Changes will be posted on this page with an updated Effective Date.

We encourage visitors to review this Privacy Policy periodically for changes.

19. Contact Us

If you have questions regarding this Privacy Policy, your personal information, or our privacy practices, please contact:

Santa Fe Custom Toys

2860 Cooks Rd.
Santa Fe, NM 87507
United States

Phone: (505) 470-6232

Email: [email protected]